Head of Advertising

The role

Reporting directly to the Executive Director, Sales and Marketing, the Head of Advertising will be responsible for overseeing a small team across Advertising and Social Media. The role will be responsible for the development and execution of a 2020 advertising plan, which will form part of Online Education Services’s overall marketing strategy and performance goals.

This role will be responsible for creating, leading and measuring the impact of a predominantly digital advertising strategy across multiple education brands by creating and deploying multi-channel demand generation campaigns for the company’s product suite.

The ability to evaluate campaigns across multiple criteria including relevant response rates, cost/revenue analysis, cost per lead, cost per acquisition, qualitative key learnings, and overall results is essential. As reporting is a critical aspect of this role, it will suit someone who is in their element as a data-driven marketer.

The ideal candidate will be a self-starting change agent with outstanding digital advertising, project management and leadership capabilities.

About you

  • Relevant tertiary qualification in Advertising or Marketing/Communications
  • Minimum of 12-15 years of hands-on industry experience
  • 3-5 years previous experience managing people
  • Data-driven marketer with high level financial acumen and numerical reasoning
  • Demonstrated ability to understand and manage budgets
  • Proven ability to track and measure the effectiveness of advertising initiatives
  • Advanced Google Analytics 360 skills
  • Exceptional written and verbal communication
  • Previous experience working with a growing organisation expanding internationally would be an advantage
  • An understanding of the online education industry will be highly regarded
  • Strong interpersonal skills, with the ability to work with and manage cross-functional teams.

For a confidential discussion, contact Valerie Fronimakis on 03 9956 0867 or vfronimakis@oes.edu.au.

Applications close Friday 9th August 2019.

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Applications close
13 September 2019

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