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We attract and retain students for our university partners with marketing and recruitment expertise spanning the full tertiary course suite:
Backed by our extensive knowledge of the online higher education student lifecycle, we create and implement bespoke strategies that genuinely connect with student audiences.
OES works with its partners to create bespoke, fit-for-purpose marketing strategies designed to disrupt the landscape and engage prospective students.
We deliver multi-channel advertising and lead generation campaigns: website, SEO, SEM, social media, digital advertising, radio, television, public relations, brochures and direct marketing.
Our partner-dedicated student recruitment teams provide multi-channel consultations via email, phone, live chat and SMS.
Here’s how we attract and enrol new student audiences for our university partners:
Our partners benefit from OES’s unique relationship with SEEK – a leading online employment marketplace. We offer our partners access to an unrivalled student acquisition pipeline via SEEK’s global job boards, delivering a current pool of prospective students.
Our partner-dedicated student recruitment experts engage personally with every prospective student. Through consultation and highly personalised communication – informed by platform integration with our CMS – they proactively guide prospective students to achieve their study dreams.
Our student recruitment team effectively support and guide all students, including mature age learners, first-in-family applicants and rural and regional students.
As a bricks and mortar institution, Swinburne University of Technology had an ambitious vision to develop and deliver world-leading online higher education to a national student market.
Through end-to-end program management, OES partnered with Swinburne to establish and launch Swinburne Online.
Our powerful marketing strategies, dedicated student recruitment team and access to sophisticated data analytics plus SEEK employability insights have seen OES build the Swinburne Online brand as a national leader in online higher education.
Today, 50% of Swinburne Online’s enrolments are drawn from outside the University’s home state of Victoria.