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Enrol thousands of new students
OES enables universities to enter the online education market at speed and with maximum impact. Grow a high quality prospective student pipeline through OES’s targeted, multi-channel approach to marketing and student recruitment.
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Leading strategies that disrupt the landscape
We attract and retain students for our university partners with marketing and recruitment expertise spanning the full tertiary course suite:
- undergraduate degrees
- postgraduate degrees
- certificates
- short courses
- VET qualifications
Backed by our extensive knowledge of the online higher education student lifecycle, we create and implement bespoke strategies that genuinely connect with student audiences.
End-to-end marketing & recruitment services
Strategy & planning
OES works with its partners to create bespoke, fit-for-purpose marketing strategies designed to disrupt the landscape and engage prospective students.
Marketing & promotion
We deliver multi-channel advertising and lead generation campaigns: website, SEO, SEM, social media, digital advertising, radio, television, public relations, brochures and direct marketing.
Recruitment
Our partner-dedicated student recruitment teams provide multi-channel consultations via email, phone, live chat and SMS.
Your brand + our marketing capability
Here’s how we attract and enrol new student audiences for our university partners:
Personalised recruitment
Personalised recruitment
- Our dedicated student recruitment teams guide prospective students through the application and enrolment process, providing personalised advice on course selection, eligibility, study load and fees.
- This highly consultative process uses tailored, CMS-informed engagement to establish a credible, high quality prospective student pipeline.
Agile & insight-led
Agile & insight-led
- We leverage the latest market research and student behavioural insights to inform high impact marketing campaigns for our partners.
- We have direct relationships with Google, Facebook, Salesforce and leading advertising and media agencies.
- We use the latest technology, plus insights from our creative and platform partners, to adjust marketing campaigns in real time, optimising performance and impact.
Powered by automation
Powered by automation
- Our CMS-integrated platforms enable full automation of personalised student communications.
- Integration with Facebook and Google enables responsive engagement with prospective students.
- A 360 degree-view of current students drives powerful retention strategies at key milestones.
- Outreach and re-targetting campaigns, triggered by individuals’ online behaviours, help drive results.
Trusted brand custodian
Trusted brand custodian
- OES aligns with partner university strategies and master brand guidelines.
- We deliver a unified brand personality and tone of voice across all touchpoints, while applying best practice, results-driven digital marketing strategies.
Access a global student acquisition pipeline
Our partners benefit from OES’s unique relationship with SEEK – a leading online employment marketplace. We offer our partners access to an unrivalled student acquisition pipeline via SEEK’s global job boards, delivering a current pool of prospective students.
Personalised student recruitment
Our partner-dedicated student recruitment experts engage personally with every prospective student. Through consultation and highly personalised communication – informed by platform integration with our CMS – they proactively guide prospective students to achieve their study dreams.
Our student recruitment team effectively support and guide all students, including mature age learners, first-in-family applicants and rural and regional students.
The value of personalised student support
Case study: Launching a Melbourne university to a nationwide audience
As a bricks and mortar institution, Swinburne University of Technology had an ambitious vision to develop and deliver world-leading online higher education to a national student market.
Through end-to-end program management, OES partnered with Swinburne to establish and launch Swinburne Online.
Our powerful marketing strategies, dedicated student recruitment team and access to sophisticated data analytics plus SEEK employability insights have seen OES build the Swinburne Online brand as a national leader in online higher education.
Today, 50% of Swinburne Online’s enrolments are drawn from outside the University’s home state of Victoria.
Marketing & Recruitment as part of your end-to-end online program management
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Why partner with us